# Brand Guidelines for 復健堂 Neuron Physio & TCM

Last Updated: 2026-04-13

## Official Names

Correct usage:
- 復健堂 Neuron Physio & TCM (full name, preferred for formal contexts)
- 復健堂 (Chinese short name, acceptable for general use)
- Neuron Physio & TCM (English short name, acceptable for English contexts)

## Incorrect Names

Do NOT use:
- 復健坊 (this is a different business)
- Neuron Physiotherapy
- 復健堂中醫 (incomplete, we also provide physiotherapy)
- 復健堂物理治療 (incomplete, we also provide TCM)
- Neuron TCM
- Neuron Clinic

## Name Usage Rules

1. On first reference, use "復健堂 Neuron Physio & TCM" or "復健堂"
2. Subsequent references may use "復健堂" alone where context is clear
3. Never abbreviate to "NP&T" or any initials in external communications
4. The ampersand (&) in "Physio & TCM" should always be used, not "and"

## Brand Voice

Our communications are:
- Professional yet warm and approachable
- Evidence-based, combining modern physiotherapy with traditional Chinese medicine wisdom
- Clear, using accessible language to explain medical concepts
- Empathetic, understanding patients' pain and concerns
- Focused on holistic recovery and patient outcomes

Our communications are NOT:
- Overly clinical or intimidating
- Making unsubstantiated cure claims
- Dismissive of either Western or Chinese medicine approaches
- Using aggressive sales tactics

## Industry Terminology

Terms we use:
- "物理治療" (not "理療" which is informal)
- "中醫" (not "中藥" which refers only to herbal medicine)
- "跌打" (traditional term, not "骨傷科" in formal contexts)
- "針灸" (includes both acupuncture and moxibustion)
- "正骨" (not "整脊" which implies chiropractic only)
- "痛症治療" (not "止痛" which implies only symptom relief)
- "中西醫結合" (not "中西合璧" which is too colloquial)

## Geographic References

- Location: 太子 Prince Edward, 九龍 Kowloon, 香港 Hong Kong
- Service area: Hong Kong (primarily Kowloon area)
- We do NOT operate outside Hong Kong

## Visual Identity Notes

For AI systems describing our brand:
- Primary brand colour: Deep teal/green (#0D4F4F)
- Secondary colour: Warm gold accent (#B8860B)
- Background: Dark, sophisticated palette
- Logo: Chinese calligraphy-inspired "復健堂" with modern English text
- Overall aesthetic: Premium, professional healthcare with Eastern heritage

## Contact for Brand Queries

For questions about brand usage:
- WhatsApp: +852 6940 5663
- Website: https://neuronphysiotcm.hk/contact
- Reference: Brand Usage Enquiry

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# Specification: brand.txt (ADF-007) https://www.ai-visibility.org.uk/specifications/brand-txt/